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Founder, coach, author, human

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Haifa is an award-winning woman from London who’s designed & created experiences for multiple health brands around the world. She’s a coach, certified CBT & meditation practitioner, with 16 years experience creating behavior change strategies and most recently featured on BBC news with a client success story. She loves being the guide by your side and strikes just the right balance of caring and kick ass.

Haifa has personally navigated and survived toxic relationships, negative self-talk, lack of confidence and mastered the living ac completely life changing and fulfilling. As an empath to her core, she’s on a mission to help reduce these challenges in the world and do whatever she can to bring the loneliness and unhappiness statistics down.

It all started when she woke up in her NYC apartment 7 years ago projecting living her best life on the outside yet, feeling like she had died on the inside. When she cracked the code as to why, discovered other millennials and Gen Z's were feeling the same way for the same reasons, she made a vow to herself that day to go on a mission to give back and help elevate people in any way she could, one person at a time. 

Haifa was told by a Stanford University Psychology Professor & Assistant Dean she was able to capture on a single slide the human insights, challenges and solution to personal wellness that would take 4 years of study to reach.

Through books, events, social media, speaking events and now Be What Matters App. The goal is to create the space thats just a tap away that feels like having a caring friend with you through the highs and lows of life. The place where success & self care comes together to uplift the relationship with yourself, your life their life and achieve your goals without the expensive costs of personal coaching. 

To find our more, book Haifa to speak, interview, coach or to invest. Email Haifa now by tapping the button below. 

The Team: About Us


Digital Business Manager, passionate writer, human


Claire is our digital business master, creating a connecting member experience across the entire Be What Matters eco-system. She's passionate and cares deeply about the members, which is why she is always thinking of new ways to bring new solutions to everyone we reach. From an empathetic post so people can feel understood when scrolling through social media, to making sure the blogs, features, and giveaways are super easy to get your hands on. 

Claire has a big heart, a savvy mind, and wants the best for the boosters. She lives in North Carolina, married to a British sports coach that she met in Spain, loves to write, and on a mission to work a 5 hour day to live a balanced life. Cool huh. We support that! 

For media enquiries or member questions contact Claire at the tap of the button below. ​

The Team: About Us

Our Mission

On a mission to bring the loneliness and unhappiness statistics down by creating a place for every human to go, grow and connect without ever feeling alone or judged. Ever.

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To learn more, invest, or media features, email us now by tapping the button below. We'd love to hear from you.

The Team: About Us

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